March 10, 2011. Would you put your face on a website for millions of people to rate it on a scale of 1 to 10? You may have heard about the website like this that sold back in 2008 for $20 million. It's amazing how much we value what other people think of us, even if it's just our looks or our clothes or the hunk of metal we drive around. Thank God our true worth has nothing to do with any of those things.