Just my reaction to hyper consumerism today...where the customer experiences frustration from having too many choices and ends up just going home and making his own coffee. When we lived in Germany, we would fly back to the States for visits and I remember standing in the cereal aisle, which seemed to go on for miles, paralyzed because there were just too many options. Of course, it was the same response I had encountering the yoghurt aisle or cheese aisle in a French grocery store. Americans love having options. Somehow it makes us feel like we are unique, when in fact we all just want some caffeine to wake us up.